8/29/2019 1 Comment Attracting More Millennial PatientsIn order to achieve a healthy number of new patients each year, an optometry practice has to be able to attract new, younger patients. This means tapping into the millennial population and luring them in.
During a recent conversation with one of our referring doctors, the email we sent out on March 18, 2019, titled "Practice Benchmarks - Part 1," was brought up. The metric being discussed was that of new patient growth per year and this doctor noted that achieving the 8-10% benchmark can be challenging due to a percentage of a practice's older patient base passing away.
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What do you do when your eyesight can no longer support the lifestyle you love? This was the question facing Shelby County resident Melody Ouellette last year. A successful real estate agent with Keller Williams Metro South, Ouellette enjoys spending time with her family, sewing, quilting and reading, but began to notice a significant deterioration in her eyesight as she approached her late 40's. Everyone's battle with glaucoma and cataracts is unique, but Ouellette's wasn't necessarily a surprise. "My optometrist is Dr. Heather Webb at the Walmart vision center in Alabaster and she was also my father's optometrist," said Ouellette. "My daddy had glaucoma and had to do the drops and both of my parents had cataracts in their 70's. I began wearing corrective lenses at age 21. At that time, Dr. Webb noticed an enlarged optic nerve and told me it may be indicative of a glaucoma trait. "Dr. Webb closely monitored it eventually referred me to VisionAmerica and Dr. Paul Batson for visual field testing." |
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August 2019
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